When Will Google Change Its Logo Again
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Google Logo History:: Why did Google change its logo for the first time in 17 years?
October 28, 2020 | 0 min read
A movement made by Google dorsum in 2022 is still in talks, even in the year 2021- and why should it not be? Google inverse its logo for the beginning time in Google logo history of seventeen years. What likewise caught the major attention of many was the fact that this modify came in right in fourth dimension when Google's parent company Alphabet was formed. The quondam logo design was created in the twelvemonth 1999 – so why did Google'due south new logo accept to happen?
Permit's find out that and more than!
What really is so 'new' about Google's new logo?
Unlike Google'south previous logo which was in a Serif font, Google's new logo was created in a Sans Serif font. The iconic coloring of light-green, red, yellow, blue was retained, however, the coloring was softened in the new logo. The logo, also, displayed a striking similarity with Alphabet typeface, perchance to demonstrate the tie between Alphabet and Google.
Other obvious, noticeable, and interesting change was the accessorized, animated dots of red, bluish, yellow, and dark-green. The dots swell similar a wave, mimic sound blaster visuals, and, you never know, might as well take more than forms and visuals over time. In addition, Google likewise took this opportunity to bring in version changes to the logo. This fabricated the logo'southward display ameliorate and clever on smaller screens and devices with lower bandwidth connections.
Excavation DEEPER INTO GOOGLE LOGO HISTORY: WHY DID GOOGLE CREATE A NEW LOGO?
Google, which launched but every bit a search engine at commencement, found itself coming a long manner. The company displayed an involvement in motorcar pattern, eyewear devices, global mapping, net neutrality, advertising sales, and even went on to buy YouTube. Google's necktie-up with Alphabet was looking at a movie that was directed to narrow Google'southward scope to Google, Nest Labs, Calico, and other businesses including Google X, Google Capital, and Google Ventures.
And so, basically, the change was not considering the old logo was too dull to look at, but considering logos serve a brand equally an icon. Icons, in the long run, drive brand recognition and they signal who nosotros are as a brand community. According to Google'due south own blog mail service about logo alter, "The new logo was created with Google's all-time traits in listen – simple, uncluttered, colorful, and friendly."
The biggest visible change in the cosmetics of the logo was Google's switch from Serif to Sans Serif font – a very outset in Google's logo history. Sans Serif, in the world of design, is the font that is associated with decluttering simplicity. This was Google'south way of indicating that Google is no longer merely a search engine. They wanted the users to look at them as a cleaner, more modern brand that also serves as your guide to thinking, learning, sharing, and finding your own path.
What was the audience take on Google'due south new logo?
The new logo past Google was rather reacted to with some salt past the audience. In one of the most opinionated posts, Sarah Larson from The New Yorker defended the old logo'southward classic serif typeface. According to her, the new logo "evokes children's refrigerator magnets, McDonald'southward French chips, [and] Comic Sans."
The new logo stirred in a lot of other reactions from people, famous and otherwise, beyond the earth. But again, for a visitor as huge as Google, even the smallest of modify would evoke reactions and curiosity. Logo updates really matter in today's earth and no matter what you lot think, logos do mark milestones for organizations in the long run. We are all testament to the fact today in 2021, the logo, subsequently all, has been widely now accepted and information technology did sink in!
Last Thoughts-
Google, as a massive make, is well aware of what branding really ways. They know that branding is about creating a community, about creating a culture within the company that eventually also reflects on the outside. Icons are a huge function of a make's narrative, including the brand'southward corporate legacy and they actually do drive brands as a whole, perhaps the reason why a giant like Google changes its logo for the offset fourth dimension in google logo history.
For you lot and your e-commerce to become a brand similar that, you lot exercise non accept a lineage like Google's logo history. Logos are the face up of a brand and y'all really should exercise your absolute all-time to ensure it sets yous apart. With Glorify, the job simply becomes easier. You can browse through our huge itemize of templates and brand a logo for your e-commerce business in under minutes! Glorify is a specialty platform that focuses only on designs for east-commerce and nosotros are your one-end solution to all your Social Media design needs. Make a logo for your e-commerce brand in a matter of clicks with our logo maker tool!
Google started in garage space; and you never know, even your small brand or due east-commerce business organization could become as huge (or fifty-fifty more) every bit Google 1 fine day- just like that. In the meantime, you need to make sure you choice your logos that are worth information technology!
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Source: https://www.glorify.com/learn/google-logo-overhaul/
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